MasterCard International Incorporated

États‑Unis d’Amérique

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Marque
International - WIPO
Affiner par Reset Report
Classe NICE
09 - Appareils et instruments scientifiques et électriques 1
35 - Publicité; Affaires commerciales 1
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1.

DECISION INTELLIGENCE

      
Numéro d'application 934158
Statut Enregistrée
Date de dépôt 2007-04-27
Date d'enregistrement 2007-04-27
Propriétaire Mastercard International Incorporated (USA)
Classes de Nice  ?
  • 09 - Appareils et instruments scientifiques et électriques
  • 35 - Publicité; Affaires commerciales

Produits et services

Computer software for data mining, data query, and data analysis; computer software for use in market basket analysis, customer purchase transaction analysis, product affinity, purchase frequency, and customer analysis; computer software for use in contact optimization analysis, recommending marketing strategies, appropriate advertising. Computational database marketing management consultancy using a new set of processes and technologies making marketing managers more operationally effective; identification of hard to find market segments in customers' data through unique clustering algorithms; identification of customers' propensity to engage in an activity through scoring algorithms; maximizing marketing return on investment while minimizing media risk through asset allocation solutions; optimization of customer campaigns to insure highest return on invested promotions; pricing optimization to provide everyday prices, retail markdown, and price promotions; supply chain intelligence solutions combining customer behavior and fulfillment activities; creation of marketing tools designed to increase client companies' knowledge of customer needs, and its competitors' products and services, pricing, advertising strategy and sales strategy.